Friction: Passion Brands in the Age of Disruption

COMPUTERS / General



Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
 
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
 
Friction argues…

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Friction


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This stunning novel by E.R. Frank explores what happens when the truth is worse than the rumor. Twelve-year-ol

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A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse

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Friction


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From #1 New York Times bestselling author Sandra Brown comes a gripping story of family ties and forbidden att

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